Medicash marching on with Saints for second year running

Liverpool healthcare cash plan provider Medicash has been named as the official headline sponsor of St Helens RLFC (Saints) for the 2011 season.

Having sponsored last season's away shirts, Medicash is now upping its game to sign a new exclusive deal which will see the brand emblazoned on both Saints home and away shirts.

Throughout the season Medicash will benefit from prominent branding at home games and heavy exposure through Saints marketing and promotional activity in addition to Sky TV coverage.

Chief executive of Medicash Sue Weir said: "We are delighted to renew our partnership with Saints and are looking forward to another successful season.

"Medicash is committed to making a real difference to the Club, its fans and the people of St Helens. Saints does invaluable work within the community and through our partnership we aim to continue developing projects together which we hope will benefit more individuals and organisations across the region. We think the new kit looks great and we're hoping for a positive reaction from fans."

Saints Players James Roby and Josh Perry modelling the new kit as revealed for the first time on Wednesday 3 November 2010.

Saints chief executive Tony Colquitt said: "We are delighted to have teamed up with Medicash once more. Sponsorship and partnership are critical to us in terms of funding and development and the continued support from Medicash is a great boost both for the club and the fans. Both organisations have longstanding charitable and community links and we look forward to combining our resources for another year to deliver more initiatives which will make a real difference to the people of St Helens and beyond."

Medicash will continue to work closely with Saints and the Saints Community Development Foundation which works directly with more than 50,000 local young people delivering programmes around health, sports coaching, local heritage and education.

Saints are one of the top rugby league clubs in the country and is one of the most successful clubs around today. They were runners-up in this year's Rugby Super League and finalists in the Super League Grand Final.

Medicash has enjoyed a string of new business wins over the last six months. It is expected the increased exposure on the back of the Saints deal will impact positively on take up of cash plans amongst corporates and individuals across the North West.

Last updated: 3 November 2010