Medicash appoints new Head of Sales

Liverpool based Medicash, one of the UK's leading healthcare cash plan providers, has appointed a new head of sales.

Paul Gambon has been promoted from business development manager at Medicash to the new role.

Chief executive Sue Weir said: "Paul is an asset to the company and we are delighted to announce his promotion. He has a proven track record in securing new business from various different sectors which has contributed to Medicash's significant growth in both the corporate and broker markets. I am confident he will thrive in his new role."

Paul joined Medicash in 2005 as area sales manager for the Merseyside region. His recent appointment sees him heading up Medicash's corporate sales team and spearheading Medicash's growth plans for 2010.

Paul said: "I am very excited about my new role within Medicash. There is great potential for increased market share in both the corporate and broker markets and I am looking forward to advancing Medicash's position. Increasing the awareness of the benefits of cash plans and strengthening relationships with existing customers will also be a key focus."

Prior to joining Medicash, Paul's background in sales included working with a number of high profile brands.

Recent contract wins include an exclusive deal with one of the North West's largest housing trusts, Chester & District Housing Trust, and Liverpool's economic development company, Liverpool Vision.